MUMBAI: Digital brokerage company Upstox has come on board the VIVO IPL-2021 to be held from April 9 to May 30. The worlds biggest and popular league will be held at Mumbai, Chennai, Bangalore, Kolkata, Delhi and Ahmedabad. The play offs, the final included, will be played at the Narendra Modi Stadium. Upstox will join the IPL as Official Partner.
Mr. Ravi Kumar, Co-founder & CEO, Upstox said: “We are thrilled to partner with BCCI for IPL 2021. In India, cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade.”
Brijesh Patel, Chairman, IPL, said: “We are pleased to have Upstox on board as an official partner of the IPL 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category.